The tradition of publishing this list began in 2016, but the task has gotten increasingly difficult as Super Bowl ads have become less and less inspiring. Hysterical ads featuring personified animals, especially dogs, were noticeably absent this year and most attempts at humor and poignancy fell miserably short of memorable. There were a few gems that may prove to stand the test of time, but for the most part, this year’s crop of $5-million-a-pop Super Bowl ads was collectively forgettable. Anyway, here are this year’s picks and if you think we missed anything, please be sure to let us know in the comment section below.
Like most Americans, once a year I stop everything I’m doing on a Sunday night for the mother of all football games. The Super Bowl.
I’m not a big pro football fan. In fact, I follow college sports more closely than I do professional sports, but you’d have to be completely off the grid (or living under a rock) not to know the Carolina Panthers were heavily favored to take the Lombardi trophy home to Charlotte.
I like Cam Newton (who doesn’t love a guy that tosses a game ball to a kid after every touchdown he scores), but Peyton Manning is…well…Peyton Manning and I always root for 1. the underdog and 2. old people. So while I was pulling for the Broncos (and am happy about the outcome) I was really much more interested in the commercials than I was in the game.