The tradition of publishing this list began in 2016, but the task has gotten increasingly difficult as Super Bowl ads have become less and less inspiring. Hysterical ads featuring personified animals, especially dogs, were noticeably absent this year and most attempts at humor and poignancy fell miserably short of memorable. There were a few gems that may prove to stand the test of time, but for the most part, this year’s crop of $5-million-a-pop Super Bowl ads was collectively forgettable. Anyway, here are this year’s picks and if you think we missed anything, please be sure to let us know in the comment section below.
Last year, I published the first ever official Just Another Ordinary Day List of Top Ten Super Bowl Ads. I anticipated it would be an annual tradition published each year on the Monday immediately following the big game, but compiling this year’s list has proven to be no easy task. It’s why I’m a week late.
Super Bowl Sundays historically provide us with bumper crops of captivating ads…the kind you remember for years to come… like this one from 1995, but…
…not this year. I’m not certain who lost their creative edge and sense of humor… the advertisers or me… but somebody did because this yield of $5-million-dollar-a-pop ads left me overwhelmingly underwhelmed. Anyway, I promised myself this would be a tradition and since I never break a promise (even to myself) I present the second official Just Another Ordinary Day List of Top Ten Super Bowl Ads.