The tradition of publishing this list began in 2016, but the task has gotten increasingly difficult as Super Bowl ads have become less and less inspiring. Hysterical ads featuring personified animals, especially dogs, were noticeably absent this year and most attempts at humor and poignancy fell miserably short of memorable. There were a few gems that may prove to stand the test of time, but for the most part, this year’s crop of $5-million-a-pop Super Bowl ads was collectively forgettable. Anyway, here are this year’s picks and if you think we missed anything, please be sure to let us know in the comment section below.
Last year, I published the first ever official Just Another Ordinary Day List of Top Ten Super Bowl Ads. I anticipated it would be an annual tradition published each year on the Monday immediately following the big game, but compiling this year’s list has proven to be no easy task. It’s why I’m a week late.
Super Bowl Sundays historically provide us with bumper crops of captivating ads…the kind you remember for years to come… like this one from 1995, but…
…not this year. I’m not certain who lost their creative edge and sense of humor… the advertisers or me… but somebody did because this yield of $5-million-dollar-a-pop ads left me overwhelmingly underwhelmed. Anyway, I promised myself this would be a tradition and since I never break a promise (even to myself) I present the second official Just Another Ordinary Day List of Top Ten Super Bowl Ads.
Like most Americans, once a year I stop everything I’m doing on a Sunday night for the mother of all football games. The Super Bowl.
I’m not a big pro football fan. In fact, I follow college sports more closely than I do professional sports, but you’d have to be completely off the grid (or living under a rock) not to know the Carolina Panthers were heavily favored to take the Lombardi trophy home to Charlotte.
I like Cam Newton (who doesn’t love a guy that tosses a game ball to a kid after every touchdown he scores), but Peyton Manning is…well…Peyton Manning and I always root for 1. the underdog and 2. old people. So while I was pulling for the Broncos (and am happy about the outcome) I was really much more interested in the commercials than I was in the game.