The REAL Tide Pod Challenge

Social media challenges are fertilizer for stupid decisions. Take, for example, Parkour…

and Planking…

which seems kooky and harmless… until somebody gets hurt. And then it’s not.

There’s the Kylie Jenner Lip Challenge.

And the newest and most idiotic social media challenge taking the inter webs by storm: The Tide Pod Challenge.

Evidently, the bizarre phenomenon of people posting videos of themselves feasting on Tide Pods and inviting others to do the same started circa 2016, but most of us only began hearing about it late last year. Despite dire warnings from Procter & Gamble as well as doctors and poison control officials, people (mostly teenagers and college students) are still eating Tide Pods. In fact, the American Association of Poison Control Centers reported 86 cases of intentional exposure to laundry detergent in the first three weeks of this year alone, which is roughly the same number of cases in 2016 and 2017 combined. The agency made the following official statement, “We cannot stress enough how dangerous this is to the health of individuals—it can lead to seizure, pulmonary edema, respiratory arrest, coma, and even death,” and still kids are eating Tide Pods.  read more